Exploring of this reseach is to understanding the successful

Exploring Nowadays Social Media that changing human lifes : User Experience on Facebook  

ABSTRACTRecently, social media had become a part of human life. The focus of this reseach is to understanding the successful and popularity archieved by social networks in merging humans life into it. Social networking sties such as Facebook have its own unique user experiences on providing freedom speech activities to users that rich of behaviours. The Heuristic Evaluation shows how well Facebook complies with usability guidelines and by conducting a user study to unveil unique user experiences. Facebook gave people’s most memorable experiences about positive emotions, in particular those concerned with connectedness and entertainment. This study refers to user experience in line with future technology platform. KeywordsFacebook, Users Experience, Social Network 1. INTRODUCTIONFacebook (www.facebook.com) was launched in February 2004 as a social networking site for Harvard students and expanded the following month to Stanford, Columbia and Yale, thus offering a wide reach within a defined geographical territory, unlike most internet sites. It entered British universities in October 2005 (Facebook, 2007a). In September 2006, it was opened up to anyone over the age of 13 with a valid email address and by December 2007, more than half of Facebook users were outside universities (Facebook, 2007b). In the advancing of Web 2.0 since 2004, social networking websites (SNS) had become one of the main internet success stories in recent years. The Facebook site is a phenomenon that lead to an impoverished communication environment. Facebook receiving most of the attention as it continues to become a growing success by gaining over a billion users. This new media has now adapted the use of social web services as a vital means of interacting, communicating and sharing, enhancing human connectivity and sociability.  According to Alexa Internet website updates on 3 April 2017, Facebook is the 3rd most visited global website, while Google and Youtube still infront of it. (Alexa, 2017) Beside, the next social network gain most view is Twitter which ranked at 13rd. Both of these websites are in the same field that attracting primarily 18-30 year olds through different style. This network site has already attracted researchers to understanding its behavior. Facebook include third party applications, information revelation and privacy issues, usage patterns and gratifications, and impact of profile elements on predicting friendship links. Therefore Facebook was chosen.Most academic research on Facebook has focused on the concerns of identity and privacy. Although users are free to share as much (or as little) data as they feel comfortable with, Facebook users express a greater amount of trust and willingness to share personal data, despite personal profiles being searchable by anyone on the network. The majority of users appear aware of the visibility of their profiles and rely on their ability to control the information, thus managing their own concerns regarding privacy.  2. METHODOLOGYOnline Research MethodologyOnline research methods are the digital tools and processes used to gather information on a topic from an internet search. The information gathered may include both factual information and the opinions of experts. Online research methods are like asking a parent about a historical event in order to give you information to help you achieve a particular outcome. Their information would involve facts and opinions sourced from their memory. 3. RESULTS3.1 FACEBOOK DESIGN PRINCIPLESUniversalFacebook plan to make the entire world more open and this means reaching every corner, every person. So the design needs to work for everyone, every culture, every language, every device, every stage of life. This is why Facebook build products that work for majority users and cut away features that only work for just a minority.HumanUsers refers to friends and other people near to them. This is a central promise made by the product that the people you care about are all in one place. This is why voice and visual style stay in the background, behind people’s voices, people’s faces, and people’s expression.CleanFacebook visual style is clean and understated, to create a blank canvas on which our users live. A minimal, well-lit space encourages participation and honest transparent communication. Clean is the not the easiest approach to visual style. To the contrary, margins and type scale, washes and color become more important as we reduce the number of styles we rely on.ConsistentFacebook embracing patterns, recognizing usability is greatly improved when similar parts are expressed in similar ways. The interactions speak to users with a single voice, building trust. Reduce, reuse, don’t redesign.UsefulMore utility than entertainment, meant for repeated daily use, providing value efficiently. Users engage daily, are streamlined, purged of unnecessary clicks and wasted space. FastRecognize faster experiences are more efficient and feel more effortless. As such, site performance is something our users should never notice. It should move as fast as we do.TransparentUsers trust with their identity, their photos, their thoughts and conversation. Facebook reciprocate with the utmost honesty and transparency. It makes clear and up front about what’s happening and why.  3.2 USAGE OF FACEBOOKMost of the user say they visited Facebook every day. The length of time spent on Facebook on each visit was reasonably short with the most common duration being 15 minutes (42%) followed by 5 minutes or less (35%). When explored deeper, it was discovered that it was not simply the case of visiting once a day for between 5 and 15 minutes. Users frequently visited several times a day, browsing Facebook, when doing something else (usually an online activity) and then periodically re-visiting back Facebook. “Most people just want to get in, get it and get out” (Jakob Nielsen). In a situation where users are ‘hanging around’ on a website it further raises the question about the relevance of traditional measures of usability such as task completion time when designing and evaluating social web services.   Figure 1 : What Men and Women doing on Facebook (Pew Research Center)   ReferencesAlexa Internet (2017) ‘Alexa top 100 global website’, (As of 3 April 2017): https://www.alexa.com/topsitesBBC News. Web 2.0 – ‘Neglecting Good Design’. 14 /05/07 (reporting Jakob Nielsen) http://news.bbc.co.uk/1/hi/technology/6653119. stmFacebook (2007a) ‘Press Room, Company Timeline’, 3 December, URL (consulted 15 December 2007): http://www.facebook.com/press/info.php?timel ineFacebook (2007b) ‘Press Room: Statistics’, 3 December, URL (consulted 15 December2007): http://www.facebook.com/press/info.php?statis ticshttps://www.facebook.com/notes/facebook-design/facebook-design-principles/118951047792/ Pew Research Center ‘Why Men and Women use Facebook’, (Conduct on 7 Auguest – 16 September 2013)https://www.statista.com/chart/1849/major-reas ons-for-using-facebook/   

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