The Walt Disney Company (DIS), commonly known as Disney, is the best-loved media and entertainment company in the world, headquarter is located at the Walt Disney Studios in Burbank, California. This company is the world’s second largest media conglomerate in terms of revenue, after Comcast. It was founded on October 16, 1923 by brothers Walt Disney and Roy O. Disney. By diversifying into live-action film production and television from the animation industry, Disney has created corporate division and operated a vast international entertainment empire in four business sections, including Disney Media Networks, Walt Disney Theme Parks and Resorts, Walt Disney Studio Entertainment, and Disney Consumer Products & Interactive Media.
1.0.1 Company Units
Media network is a primary unit of The Walt Disney Company that includes various cable channels and broadcast TV networks, television production and distribution operations, and also owned the operated television stations and radio stations. The Company’s Walt Disney Imagineering unit for Parks and Resorts, designs and develops new theme park concepts and features, especially the resort properties. The Studio Entertainment segment produces and acquires live-action and animation pictures, direct-to-video content, music and songs and live stage plays. This segment included the most famous companies in the U.S. and around the global. For instance, ABC Television Group (broadcast television network), ESPN, Walt Disney Parks & Resorts US., Lucasfilm and Marvel Entertainment, are the top 5 companies owned by Disney. Disney Consumer Products and Interactive Media also develops produced toys, clothing; and published computer games, primarily for mobile platforms, books, magazines and comic books. Mickey Mouse, a cartoon created in 1928, is a primary symbol and mascot for Disney.
In 2016, Disney reported consolidated revenue of approximately $55.37 billion. As November 2017, it has a market cap of roughly $161.09 billion. Media Networks, Theme Park and Resorts business and its film business accounted for roughly 90% or its revenue in 2017.
1.0.2 Company History
Walt Disney landed in California in the late spring of 1923 with a great deal of expectations however little else. He had made a cartoon in Kansas City about a little girl in a cartoon world, called Alice’s Wonderland, and he concluded that he could utilize it as his “pilot” film to offer a progression of these “Alice Comedies” to a merchant. After arriving in California, he was successful. A merchant in New York, M. J. Winkler, contracted to disperse the “Alice Comedies” on October 16, 1923, and this date became the begin of the Disney organization. Initially known as the Disney Brothers Cartoon Studio, with Walt Disney and Roy, as equivalent accomplices, the organization soon changed its name, at Roy’s recommendation, to the Walt Disney Studio.
Walt Disney made his Alice Comedies for a long time, yet in 1927, he chose to move rather to an all-cartoon series. To star in this new arrangement, he made a character named Oswald the Lucky Rabbit. Inside a year, Walt made 26 of these Oswald kid’s shows, however when he endeavored to get some extra cash from his wholesaler for a moment year of the cartoons, he discovered that the merchant had gone behind his back and signed up almost all of his animators, wanting to make the Oswald kid’s shows in his own particular studio for less cash without Walt Disney. On rehashing his agreement, Walt understood that he didn’t possess the rights to Oswald-the merchant did. It was an agonizing lesson for the youthful cartoon maker to learn. From that point on, he made sure that he possessed everything that he made.
The first Disney Studio had been in the back portion of a land office on Kingswell Avenue in Hollywood, yet soon Walt had enough cash to move nearby and lease an entire store for his studio. That little studio was adequate for a few years, however the organization in the end exceeded it and Walt needed to look somewhere else. He found a perfect bit of property on Hyperion Avenue in Hollywood, constructed a studio, and in 1926 moved his staff to the new office.
In the year of 1932, Academy Award for the Best Cartoon had won by Disney company for the Silly Symphony. The production of Snow White and the Seven Dwarfs started at 1934, which is also Disney’s first full-length feature film and released in 1937 which became the highest grossing film of its time. But unfortunately the next few animated films had difficulties in expenses of production. In following World War II halted the production of films as Walt Disney company contributed its skills to the war effort. Until the year of 1950, the production of Treasure Island and Cinderella embarked, following by The Mickey Mouse Club debut on 1955, and the opening of the first California Disney theme park, Disneyland. The popularity of Disney has never been alleviated, it rises constantly and survived even the death of its founder. His brother Roy took over the responsibilities at that time, and then succeeded by an executive team in 1971. Finally, in 1983, Disney went international by the opening of Tokyo Disneyland.